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Mid-Senior level

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Head of Growth Marketing & MarTech

Mid-Senior level

2026-08-14

Description

Reporting directly to the CEO, this role is a pivotal strategic leadership position responsible for driving enterprise-wide growth and digital innovation, offering unparalleled autonomy and direct influence on the company’s long-term roadmap
Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
Support ad-hoc projects and assignments as required

Requirements

Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5
Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.
Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred
Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics
Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage
Proven track record in managing integrated campaigns and delivering measurable business results
Strong commercial mindset, project management and stakeholder management skills
Excellent command of written and spoken English and Chinese
Immediately available is highly preferred

Benefits

Attractive remuneration package
Career progression opportunities
Discretionary performance bonus
Medical & Dental insurance
Birthday leave
Anniversary leave
Study leave
Study subsidy scheme
Employee property loan / personal loan scheme
Numerous other staff benefits

https://apply.workable.com/j/AB13807382

title
Head of Growth Marketing & MarTech

shortcode
AB13807382

code

employment_type
Full-time

telecommuting
false

department
Konew Fintech Corporation Limited

url
https://apply.workable.com/j/AB13807382

shortlink
https://apply.workable.com/j/AB13807382

application_url
https://apply.workable.com/j/AB13807382/apply

published_on
2026-08-14

created_at
2026-08-14

country
Hong Kong

city
Central

state
Hong Kong Island

education
Bachelor's Degree

experience
Mid-Senior level

function

industry
Financial Services

locations

[
  {
    "country": "Hong Kong",
    "countryCode": "HK",
    "city": "Central",
    "region": "Hong Kong Island",
    "hidden": false
  }
]

Description Reporting directly to the CEO, this role is a pivotal strategic leadership position responsible for driving enterprise-wide growth and digital innovation, offering unparalleled autonomy and direct influence on the company’s long-term roadmap
Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
Support ad-hoc projects and assignments as required
Requirements
Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5
Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.
Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred
Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics
Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage
Proven track record in managing integrated campaigns and delivering measurable business results
Strong commercial mindset, project management and stakeholder management skills
Excellent command of written and spoken English and Chinese
Immediately available is highly preferred
Benefits
 Attractive remuneration package
 Career progression opportunities
 Discretionary performance bonus
 Medical & Dental insurance
 Birthday leave
 Anniversary leave
 Study leave
 Study subsidy scheme
 Employee property loan / personal loan scheme
 Numerous other staff benefits