Marketing Strategist (Growth Marketing)

Mid-Senior level
2025-12-01

Description

  • Plan, implement and optimize promotional campaigns aligned with brand objectives and achieve targeted growth
  • Develop compelling content and utilize Meta and Google Ads to boost brand awareness and customer engagement
  • Collaborate effectively with sales teams to define requirements and ensure alignment on business strategy
  • Stay updated on industry trends and competitor activities to contribute innovative ideas on campaigns
  • Support SMART goals and provide actionable strategic marketing insights for ad performance and revenue optimization
  • Plan and optimize the digital ad strategies and spend efficiency
  • Participate in on-/off-line marketing event & activities when necessary
  • Support ad-hoc projects and tasks as assigned by superior

Requirements

  • Degree or above in Creative Media, Marketing, Journalism, Statistics, or equivalent qualifications at HKQF level 5
  • Minimum 8 year of marketing and digital experience is preferable, prior experience in banking and finance industries and knowledge of consumer lending & credit card business is preferred
  • Strong creativity with a deep understanding of digital and social media trends, proficiency in using AI tools is a plus
  • Possess knowledge of graphic design, photo & video shooting and editing
  • Results focused, with a track record of achievement
  • Creative, detailed mindset with multi-tasking and project management skills
  • Strong sense of responsibility, well organized, self-motivated with can-do attitude
  • Good interpersonal and communication skills with good command of both Chinese and English
  • Be responsive with ability to work independently under pressure
  • Immediately available is highly preferred

Benefits

  • Attractive remuneration package
  • Career progression opportunities
  • Discretionary performance bonus
  • Medical & Dental insurance
  • Birthday leave
  • Anniversary leave
  • Study leave
  • Study subsidy scheme
  • Employee property loan / personal loan scheme
  • Numerous other staff benefits
https://apply.workable.com/j/4EB9DFB540
title
Marketing Strategist (Growth Marketing)
shortcode
4EB9DFB540
code
employment_type
Full-time
telecommuting
false
department
Konew Fintech Corporation Limited
url
https://apply.workable.com/j/4EB9DFB540
shortlink
https://apply.workable.com/j/4EB9DFB540
application_url
https://apply.workable.com/j/4EB9DFB540/apply
published_on
2025-12-01
created_at
2025-12-01
country
Hong Kong
city
Central
state
Hong Kong Island
education
Bachelor's Degree
experience
Mid-Senior level
function
industry
Financial Services
locations
[ { "country": "Hong Kong", "countryCode": "HK", "city": "Central", "region": "Hong Kong Island", "hidden": false } ]
Apply Now
Description
  • Plan, implement and optimize promotional campaigns aligned with brand objectives and achieve targeted growth
  • Develop compelling content and utilize Meta and Google Ads to boost brand awareness and customer engagement
  • Collaborate effectively with sales teams to define requirements and ensure alignment on business strategy
  • Stay updated on industry trends and competitor activities to contribute innovative ideas on campaigns
  • Support SMART goals and provide actionable strategic marketing insights for ad performance and revenue optimization
  • Plan and optimize the digital ad strategies and spend efficiency
  • Participate in on-/off-line marketing event & activities when necessary
  • Support ad-hoc projects and tasks as assigned by superior

Requirements

  • Degree or above in Creative Media, Marketing, Journalism, Statistics, or equivalent qualifications at HKQF level 5
  • Minimum 8 year of marketing and digital experience is preferable, prior experience in banking and finance industries and knowledge of consumer lending & credit card business is preferred
  • Strong creativity with a deep understanding of digital and social media trends, proficiency in using AI tools is a plus
  • Possess knowledge of graphic design, photo & video shooting and editing
  • Results focused, with a track record of achievement
  • Creative, detailed mindset with multi-tasking and project management skills
  • Strong sense of responsibility, well organized, self-motivated with can-do attitude
  • Good interpersonal and communication skills with good command of both Chinese and English
  • Be responsive with ability to work independently under pressure
  • Immediately available is highly preferred

Benefits

  • Attractive remuneration package
  • Career progression opportunities
  • Discretionary performance bonus
  • Medical & Dental insurance
  • Birthday leave
  • Anniversary leave
  • Study leave
  • Study subsidy scheme
  • Employee property loan / personal loan scheme
  • Numerous other staff benefits