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Digital Marketing Manager

Mid-Senior level
2022-06-27

Description

  • Lead a small team in developing and implementing digital marketing strategies to achieve business objectives
  • Engaged in different digital media channels to convey different and innovative messages to customers
  • Understand the customer preferences, profiles, attitudes and expectations towards digital platforms
  • Lead creative strategies to enhance brand positioning, define brand messages and explore possible channels to enhance business / brand development
  • Collaborate with other stakeholders to ensure marketing priorities are well aligned, marketing programs and campaigns are implemented effectively with quality and impact
  • Gather market insight and conduct market research to analyze marketing performance
  • Handle all digital marketing content and social media activities for Facebook, Instagram, YouTube and other social media platform
  • Formulate online marketing campaigns for Hong Kong market, develop online marketing resources and channels, and increase overall website traffic and business volume
  • Execute, optimize, manage, and track SEM campaign by setting relevant keywords and optimizing ads regularly to make an adjustment, improve quality score, improve CTR, and increase conversion rate

Requirements

  • Bachelor Degree, preferably in Marketing, Digital Communications or related discipline
  • Minimum 8 years of relevant experience in marketing and at least 3 years in management level
  • Solid experience in digital marketing is a must
  • Excellent communication, interpersonal and presentation skills
  • Highly analytical, structured thinker with strong problem-solving skills
  • Excellent command of spoken and written English and Chinese
  • Candidate with more experience will be considered as Senior position

Benefits

  • Discretionary bonus
  • Medical insurance
  • Dental insurance
  • Hardship allowance
  • Competitive annual leave days
  • Birthday leave
  • Anniversary leave
  • Study leave
  • Marriage leave
  • Compassionate leave
https://apply.workable.com/j/5880090668
title
Digital Marketing Manager
shortcode
5880090668
code
employment_type
Full-time
telecommuting
false
department
Konew Financial Express Limited
url
https://apply.workable.com/j/5880090668
shortlink
https://apply.workable.com/j/5880090668
application_url
https://apply.workable.com/j/5880090668/apply
published_on
2022-06-27
created_at
2022-06-27
country
Hong Kong
city
Central
state
Hong Kong Island
education
Bachelor's Degree
experience
Mid-Senior level
function
Marketing
industry
Financial Services
Apply Now
Description
  • Lead a small team in developing and implementing digital marketing strategies to achieve business objectives
  • Engaged in different digital media channels to convey different and innovative messages to customers
  • Understand the customer preferences, profiles, attitudes and expectations towards digital platforms
  • Lead creative strategies to enhance brand positioning, define brand messages and explore possible channels to enhance business / brand development
  • Collaborate with other stakeholders to ensure marketing priorities are well aligned, marketing programs and campaigns are implemented effectively with quality and impact
  • Gather market insight and conduct market research to analyze marketing performance
  • Handle all digital marketing content and social media activities for Facebook, Instagram, YouTube and other social media platform
  • Formulate online marketing campaigns for Hong Kong market, develop online marketing resources and channels, and increase overall website traffic and business volume
  • Execute, optimize, manage, and track SEM campaign by setting relevant keywords and optimizing ads regularly to make an adjustment, improve quality score, improve CTR, and increase conversion rate

Requirements

  • Bachelor Degree, preferably in Marketing, Digital Communications or related discipline
  • Minimum 8 years of relevant experience in marketing and at least 3 years in management level
  • Solid experience in digital marketing is a must
  • Excellent communication, interpersonal and presentation skills
  • Highly analytical, structured thinker with strong problem-solving skills
  • Excellent command of spoken and written English and Chinese
  • Candidate with more experience will be considered as Senior position

Benefits

  • Discretionary bonus
  • Medical insurance
  • Dental insurance
  • Hardship allowance
  • Competitive annual leave days
  • Birthday leave
  • Anniversary leave
  • Study leave
  • Marriage leave
  • Compassionate leave